The new models revealed at the L.A. Auto Show underemphasized increasingly growing severe industry competition in all terms, from power to efficiency to technology.

The opening day of the L.A Auto Show featured popular debuts, including the long-anticipated remodelled Toyota RAV4 SUV, Acura RLX, and the new Porsche Cayman. In the meantime, Audi released diesel trim of four models and Ford let out a new Fiesta with a 3-cylinder turbo engine.

Mark Reuss, GM– North America President said that the company has emerged from the economic recession leaner, with defendable operations inducing large investments in advanced products.

At the show the fuel efficiency and technology grabbed the attention, but Reuss and some other auto officials remain intensely aware that customers are still focussing on the basics. Reuss said that the durability and reliability are the two main factors that customers think at the time of purchasing. He said that nobody wants to be blamed for buying something foolish.

Jessica Caldwell, an analyst at Edmunds.com said that consumers will have advantage due to the increasing competition. “We can’t hope that our customers will come again. Hope that that the cars have good quality that keeps the companies in the race.”

Some of the major debuts that opened on Wednesday and will be public on Friday are listed below.

Toyota RAV4

The day’s press conferences started with the revealing of the new Toyota RAV4, the first redesigned model of the small SUV since seven years.

The new features for the SUV include an intelligent four-wheel drive system that offers three driving modes, the first in Toyota. The main mechanical upgrade is the 6-speed automatic gear system.

Some features are removed for the new model. The V6 engine is removed due to fuel economy issues. Front-wheel drive system that gives a mileage of around 31 mpg on highways and 24 mpg in city is replaced by four-wheel drive that is rated at 29 mpg on highways and 22 mpg in city.

The base model is expected to have the same price tag as that of the outgoing trim’s $23,460.

Subaru Forester

Among the competitors of Toyota, the redesigned Forester will be the one with more power and better fuel efficiency in the turbo version.

The turbo engine equipped in the new Forester produces 250 hp of output power and peak torque of 258 pound-feet.

Porsche Cayman

The new Porsche Cayman coupe features a rear-wheel drive system and is actually a closed-roof version of the Boxster convertible. It comes in two trims – Cayman and Cayman S.